Local SEO Leads Machine!

Local SEO
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Our Local SEO Leads Machine is replacing the former Local Internet Leads Machine. The product has been improved, as it always is on an ongoing basis.  The name change has been made to insure more interested business owners can find us on the internet.
You see, SEO is a main search word that businesses use to find internet marketing companies that can help them with SEO. SEO, in our minds, is an overused, misunderstood moniker that most business owners can identify as a process to improve their internet visibility. SEO has been soiled by a plethora of SEO companies that have not really helped businesses with their internet presence.

Local SEO
Sorting through local SEO companies to find the right one is an arduous chore.  It has as many pitfalls as it does rewards. So, the challenge of distinguishing yourself as a top-rate local SEO company falls directly on us.  We welcome the challenge. In short, there are good, poor, average and great local SEO companies.  We strive to be the former in a big way.
We work with only one business in each eligible industry within the city the business is located. We do everything within our power and within the “white hat” SEO business practices to help our clients reach the number one ranking on page one of Google. We focus on the main keyword searches for the business.  We pursue those to insure that customers can find exactly what they are looking for.  And, in turn, become a buyer of products and/or services they find – you.
Google Maps is the other ranking we pursue for our clients. A number one ranking in Google Maps is a great sidekick to being number one in organic search results. We do not guarantee a number one ranking in either category, but we have been able to achieve it with all of our local clients.

Call 707-928-0400 for a consultation or fill out the form and we’ll contact you!

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SEO with Photo File Names, Really?

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Strategy before SEO

After you have devised your internet marketing strategy to capture and convert leads into sales, customers or clients you need to make sure your website ranks #1 locally. That means ranking locally for your keywords, which should directly correlate to your biggest profit centers. Using Santa Rosa, California as an example, if you’re an electrical contractor you want to rank #1 for the search, “Santa Rosa electrical contractor”. We know this is a common search when we start to type it in the search bar because Google finishes typing it before we do in the drop down menu.

SEO for The Searchers

In this search example of “Santa Rosa electrical contractor” we must consider who is entering this search. It could be a consumer, who has a good size project, such as a remodel. Otherwise a consumer searching for an electrician to perform service would most likely search for “Santa Rosa electrician”. You also want to rank #1 for this search if you’re looking to increase work for your service department. But, in the search for “Santa Rosa electrical contractor” most of the searches will probably be from general contractors, architects, engineers, municipal entities or other larger project concerns.

Photo File Names for SEO

So, let’s stick to the ‘Santa Rosa electrical contractor” example here and look at some of the finer details that will help you reach the #1 ranking locally. One of the finer points in SEO for internet marketing is the use of photos to attract attention and response on the internet. What makes that point even finer is the naming of the file attached to the photo. Yes, everything counts, when Google is indexing internet information. Using photos with file names that include keywords gives you another edge in SEO in the local search game. Photos with keywords in the file name that match the content they share on a web page or blog post can boost your SEO score.

To find out more about local internet marketing call Dommer Internet Marketing at 707-928-0400 or click on Local Internet Leads Machine,

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

YouTube videos for FAQs & SAQs

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YouTube Marketing

YouTube is a great marketing tool for your business.  You can use it in a variety of ways.  Here’s one of the best strategies.  We use this in our Local Internet Leads Machine.

Your company has a list of FAQs (Frequently Asked Question) that customers ask over and over.  You can make a list of 5 or even 10 of the most frequently asked questions and make short (1 to 3 minute) YouTube videos that ask and answer these questions.

All of your FAQ videos should originate from your YouTube page.  That is where you upload them first when you’re finished making the videos.  When you post them anywhere on the internet they are YouTube videos.

You can post these FAQ videos on your website with a few on the home page and titled links to more of your FAQs posted on a video page on your website.  You can also make social site posts with your YouTube videos on Facebook, Twitter, Google+, LinkedIn and other social sites you may have in your network.

YouTube Videos

Your YouTube videos give you good SEO (search engine optimization) and SEM (search engine marketing) because Google measures the number of views and time spent watching to determine viewer value and relevance.  Since Google owns YouTube this makes your videos very powerful in ranking your website for organic local search.

Your YouTube videos build familiarity and credibility with your customers.  Which brings us to SAQs (Should Ask Questions).  These are the questions your customers should ask, but don’t ask.  SAQs are based on your knowledge base and expertise in your business services and products.  5 or 10 SAQs should be made to go along with your FAQs.  Make them two separate categories or playlists for the full effect.

SAQs establish you as the expert in your field.  SAQs and the answers you give provide your customer with the extra mile of customer service and guidance to get the most out their purchase of your services and products.  You become the “go to’ person in your industry.  Your expertise factor is valued most by your best customers.  These are the customers that stay with you and spend more over a longer period of time.

Call us at 707-928-0400 or go here to learn more and how you can get a 500% ROI with your own Local Internet Lead Machine.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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Santa Rosa Internet Leads Machine

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 Google Search Domination

The very best way to get new local customers on the internet in Santa Rosa or any other city is from organic search.  Why do you think there are so many SEO companies?  It’s why we use our Google Search Domination search to position our clients #1 on page one of Google.  It’s part of our Santa Rosa Internet Leads Machine.

Not Just SEO

We’re not just an SEO company that promises “on page one” results.  We could do that in our sleep, but it’s not worth that much.  It’s like a horse race – winner take all.  The business that is #1 on page one of Google gets 35-40% of the click throughs to their website.  Plus they get non-click leads where ready-to-buy customers just call their phone number from their Google listing.

PowerListings

To build a super Santa Rosa internet leads machine for our clients we also add PowerListings to the mix.  Once again, we use Santa Rosa as our example, but we have done this and will continue to do it in other cities as well.

PowerListings gives your business a detailed listing on over 50 business listing sites including CityMaps, Citysearch, MerchantCircle and White & Yellow Pages.   Search engines Bing and Yahoo are also part of PowerListings.  Facebook and Yelp, the biggest review site on the web, are included in PowerListings.  These local internet business listings are all part of your Santa Rosa Internet Leads Machine for your business.

Social Media Network

We also use video marketing on your YouTube Channel, which is part of the social media network we set up for your business.  It also includes Twitter, Facebook, LinkedIn, Google+ and Yelp.  We use the videos as lead magnets and post the videos on the mentioned social sites for exposure.  The source of additional content comes from the blog we set up or continue with if you have one.

Santa Rosa Internet Leads Machine

Call us at 707-928-0400 to find out more about our Google Search Domination and your Santa Rosa Internet Leads Machine that produces a 500% ROI. Go here to scan your business and see how it looks across the internet for your service area.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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SEO, SMO, SEM & SERP – Crash Course

internet marketing, seo, sem, smo, serp, lead generation
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Crash Course

This quick SEO, SMO, SEM & SERP Crash Course is intended to give you a simple understanding of internet marketing and lead generation.  The goal is to explain where the money is for your local business online.

SERP

Where’s the money?  The simple answer is local organic search.  Why?  Because that’s where most people search for local businesses with products and services.  The SERP is the “search engine result page.”  The goal is to be #1 on page one of the Google SERP.  That’s the big money spot, period.

Organic search is the most used channel on the internet.  People searching for a business service or products are ready-to- buy.  That makes organic search the most desirable lead generation source for local businesses.

Up to 35-40% of users click through to the website of the #1 business on a local search for any industry in your city. it drops to 15-20% for #2 and the #3 spot gets 8-10% on page one.  From #4 down to #10 it falls to 5% down to 1%.

SEO

The old school SEO strategy was to optimize your website with your businesses keywords.  Backlinks from influential websites to your website was, and still is, a another basic SEO strategy.  SEO is still necessary, but content, images, videos and the syndication of these elements across the social media landscape have expanded the SEO strategies in today’s internet marketplace.

It’s time to move past the time honored, over used and misunderstood internet term SEO.  It’s the most used and probably the only internet term most people know.  This crash course is intended to get you thinking about three “new” terms.  We’ve covered SERP.  The SERP being page one on the local Google search.  Think of the SERP as the money page.  It’s meaningful and easy to remember.

SMO

For our purposes SMO (social media optimization) connects your social media network with your website. SMO uses Facebook, Twitter, YouTube, Google+ and other social media to carry your messages, images and videos to more potential customers on the internet.  The initial setup involves SMO, which is similar to SEO for your website.  It’s an ongoing process.

SEM

SEM stands for “search engine marketing” and due to the internet’s changes over the last 5 years SEM has become the difference maker.  With the advent and sudden proliferation of social media SEM has become our main focus of internet marketing.  We use mainly video marketing, blogs, images and social posts.  PPC (pay per click) is another form of SEM, but we rarely use this unless we are testing an offer.

Think of it this way.  SEO is your ante to get in the game. SMO is your draw.  SEM is your strategy to win the game.  SERP is the pot.  No bluffing. Winner take all.

To find out more about a 500% ROI with our Google Search Domination strategies call us at 707-928-0400 or fill out the form below.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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Myths of “Page one on Google”

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Page One on Google

Tons of SEO companies claim they can get local businesses on “page one on Google” for local organic searches.  That sounds great!  But, ask a business owner what that will do for his company and it gets a little dicey.  Being on “page one on Google” for local searches will give you better exposure and visibility than being on page two.  But, hardly anyone goes to page two in a local search.  That’s just a fact.  Less than 10% on website click-throughs come from page two on Google.

So, what is so special about “page one on Google?”  Rankings spot #1 is extremely special.  Approximately 35% of visitors to a SERP (search engine results page) click on the #1 ranked business in a local business niche search.  The #2 spot gets about 15% of the website click-throughs.  Spot #3 gets about 10%.  Spot #4 gets around 8%.  Spot #5 get about 5%.  The #6 through #10 spots get less than 3-4% each.  Just being on “page one on Google” is a myth of success unless you’re #1.

Google Maps

You can see that the true value of “page one on Google” is being #1 on “page one of Google.”  The other important ranking that most SEO companies rarely mention is Google Maps.  For every competitive local search Google shows a Google Map with anywhere from two to seven business listings.  This critical because people like to see locations of businesses in reference to where they may reside.  This tells a search visitor what company is close to home or how far they may have to travel to get to the business they choose.

Google Search Domination

Dommer Internet Marketing specializes in Google Search Domination.  We have been able to achieve #1 rankings for our local business clients in the organic search rankings and Google Maps.  This can yield over 60% of the leads from a local search for a main keyword in your business niche.  This has lead to ROIs of 500% or more for our clients.

Call us at 707-928-0400 or us the contact form below to find out how your business can dominate the local organic Google search results with over 60% of the leads from those searches.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

 

 

Santa Rosa Online Lead Generation

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What’s the best Santa Rosa online lead generation source for your Santa Rosa business?  Great question and here’s the great answer.  Google local search for Santa Rosa services and products.  It’s that simple.  Here is a great example.  Any time a person searches for “santa rosa plumber” a list from Google comes up.  This is the SERP (search engine results page) for “santa rosa plumber.”

Why is this the best Santa Rosa online lead generation source?  Because it is compiled by a neutral, trusted, third party called Google.  Google ranks the top 10 search results for “santa rosa plumber” with what it calls an algorithm.  Google’s algorithm is a collection of “qualifiers” that put the top plumbing company in Santa Rosa at the top of the search list.

Google guards it’s algorithm or formula for ranking the top 10 search results for “santa rosa plumber”, but it follows a general guideline of useful, relevant information that makes the user experience successful.  Google is trying to be helpful to the user with the most useful and relevant information it can find on the subject of the search term.

In this case “santa rosa plumber” is fairly straight forward in that it will be a list of Santa Rosa plumbers.  The top 10 “santa rosa plumber’ results will be on page one for the SERP.  This is the fertile ground for lead generation from ready-to-buy customers.  Virtually 100% of the sales from these search results will come from page one.  Virtually nobody will go to page two to continue their search.

But it’s not good enough to just be on page one.  The #1 “santa rosa plumber” on page one will get about 40% of the click-throughs to their website.  Added to the 40% click-through rate are the customers that just call directly from the phone number in the “santa rosa plumber” listing on the SERP.  So, being #1 on page one for the search, “santa plumber” is going to produce closer to 50% of all of the Santa Rosa online lead generation for the “santa rosa plumber” search.

In the next few blogs we are going to actually show you how to get to the top of page one for Santa Rosa online lead generation’s best spot for getting new customers.

If you want to know more sooner, call us at 707-928-0400 or use the comment form below to contact us.

Dommer Internet Marketing specializes in Santa Rosa online lead generation.  We call it Google Search Domination.  You could get 500% ROI working with us.  We’ve done it before and we continue doing it for our clients.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

Santa Rosa Social Review Site

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A Santa Rosa social review site could be any social review site that is used to search for Santa Rosa business services or products.  There are many social review sites on the internet, but for this article we will concentrate of the biggest and most powerful lead generation social review site – Yelp.

Yelp and other social review sites all become a Santa Rosa social review site for businesses located in Santa Rosa.  We could also call this “Santa Rosa social media.”  Yelp ranks businesses by type or niche in each city they are located in.  In other words when you need a plumber in Santa Rosa and you want a good one you might use Yelp to do your online search.  When you search Santa Rosa for any business, product or service Yelp becomes a Santa Rosa social review site.

When your Yelp SERP (search engine results page) appears with Santa Rosa plumbers they are ranked from 1-10 on page one.  This is similar to Google SERPs where businesses are also ranked 1-10 on page one.  The difference is Yelp uses reviews as a big part of their formula or algorithm to rank Santa Rosa plumbers.  The #1 top ranked Santa Rosa plumber most likely will have the best reviews.

Yelp is a great source of lead generation for companies that optimize their Yelp business sites properly and, of course, get good reviews.  Another benefit of setting up an optimized your Yelp business page is that it helps in your overall search ranking for the big search engine, Google.  Yes, Google takes into account all of your business’ online presence and activity including review sites like Yelp.

Yelp is the most powerful and useful Santa Rosa social review site for businesses located in Santa Rosa.  On the Google SERP Yelp usually has a very high listing on page one that reveals all the plumbers, or chiropractors or dentists when that search is completed.  The Yelp listing reads “plumbers in Santa Rosa” or “chiropractors in Santa Rosa” or whatever industry is searched.

When a user clicks on this Yelp link it takes them to the top 10 ranking on page one of the Yelp SERP (search engine results page).  Yelp is a search engine, so to speak, with business reviews as it’s niche.  Yelp is a great lead generation site.  Which makes it important to properly optimize your Yelp business site – and get good reviews.

If you would like to know more about Santa Rosa social review sites and how to optimize your Yelp business page contact us using the form below or call us at 707-928-0400.  You could get a 500% ROI with over 60-70% of the leads for online searches for your industry, services and products working with us.  Dommer Internet Marketing has developed the Santa Rosa Internet Leads Machine for you and your Santa Rosa business.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

 

 

Santa Rosa Social Media

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Social media is an enigma for business owners trying to use the internet to grow their business.  Why do it?  Do I have to participate?  What do I say?  These are just some of the basic questions business owners ask regarding social media.

If you are a Santa Rosa business owner, who gets 80% of your business from the Santa rosa area, you need to view social media as Santa Rosa social media.   This means that what you post on social media should be about or directed to your Santa Rosa audience.  Your Santa rosa audience is simply the populous of the Santa Rosa area, your potential or existing customers.

Santa Rosa social media can be a informational message directed to the a specific Santa Rosa audience on Facebook, YouTube, Google+, Twitter or other social or review sites.  You can choose your demographics for paid ads on many of these sites to talk directly to potential customers.

So, what is the pay off for Santa Rosa social media?  You aren’t necessarily going to get direct business leads from social media or though you can develop systems to do so at an added expense.  But, the direct benefit is that it boosts your authority on the internet.

Google considers each website’s authority or importance regarding relevant, useful information broadcasted from the content on the website, blog, social media and internet review sites associated or linked to your website.

Google uses this authority rating in their algorithms of ranking websites for SERPs (search engine results page).  This is one of the keys to getting your website ranked #1 on page one for Google searches for your Santa Rosa based services and products.

This is the first installment of a series of Santa Rosa social media blog posts we will share to help de-myth the subject and help you understand the value of Santa Rosa social media.

If you would like to know more about how to obtain Google Search Domination for your business and get a 500% ROI with over 60-70% of the leads for online searches for your industry, services and products contact us using the form below or call us at 707-928-0400.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

Santa Rosa Google Search – just one winner

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It’s a horse race.  Whoever comes in first gets the biggest prize by far.  Second place gets a lot less.  Third place gets even less than second.  Everyone else gets nothing.   This is how we describe Santa Rosa Google search results.  It’s that simple.

When somebody searches for your industry, services or products in Santa Rosa, such as “santa rosa chiropractor” the SERP (search engine results page) comes up.  The top 10 Santa Rosa Google search results for chiropractors appears on the page.  The #1 listed chiropractor gets 35-40% of the click throughs to their website.  #2 gets 15-20% of the click throughs.  #3 get 8-10% and everyone else on the page get less than 1-5%.

So when an SEO company tells you they get you on page #1, what does this mean?  Not much, unless you are #1 in our opinion.  That’s what we’ve done for our clients positioning them #1 on page one for the most profitable keyword searches.  And when you are #1 in Santa Rosa Google search results you get additional leads from people who don’t even click through to your website.  They simply call you from your phone number in the Santa Rosa Google search results listing giving you closer to 50% of the leads from that search.

We call our strategy Google Search Domination.  We also position our clients #1 in Google Maps for Santa Rosa Google search results.  This gives you additional leads and depending on your location relative to the customer’s location it can synch the deal in many cases.  That one reason people use Google Maps.  They want to see how long it’s going to take for you to arrive at their home or how far they have to drive to reach your business.

So, you can see how working with our Google Search Domination you can get upwards to 60% of the leads for Santa Rosa Google search results for your business.  Here’s how Google Search Domination looks for a plumber in Sonoma we worked with, the search is “sonoma plumber.”

As you can see we also them the #2 spot with link to their yelp business page.  So with the #1 $ #2 listings they are getting 50-60% of click throughs plus direct phone calls.  In addition they are the only plumber listed on the Google Map on the right side of the page with a drop down menu for company details and reviews.  Google Search Domination can result in 500% ROI.

If you would like to know more about how to obtain Google Search Domination for your business and get over 60-70% of the leads for online searches for your industry, services and products contact us using the form below or call us at 707-928-0400.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.