Local SEO Leads Machine!

Local SEO

Our Local SEO Leads Machine is replacing the former Local Internet Leads Machine. The product has been improved, as it always is on an ongoing basis.  The name change has been made to insure more interested business owners can find us on the internet.
You see, SEO is a main search word that businesses use to find internet marketing companies that can help them with SEO. SEO, in our minds, is an overused, misunderstood moniker that most business owners can identify as a process to improve their internet visibility. SEO has been soiled by a plethora of SEO companies that have not really helped businesses with their internet presence.

Local SEO
Sorting through local SEO companies to find the right one is an arduous chore.  It has as many pitfalls as it does rewards. So, the challenge of distinguishing yourself as a top-rate local SEO company falls directly on us.  We welcome the challenge. In short, there are good, poor, average and great local SEO companies.  We strive to be the former in a big way.
We work with only one business in each eligible industry within the city the business is located. We do everything within our power and within the “white hat” SEO business practices to help our clients reach the number one ranking on page one of Google. We focus on the main keyword searches for the business.  We pursue those to insure that customers can find exactly what they are looking for.  And, in turn, become a buyer of products and/or services they find – you.
Google Maps is the other ranking we pursue for our clients. A number one ranking in Google Maps is a great sidekick to being number one in organic search results. We do not guarantee a number one ranking in either category, but we have been able to achieve it with all of our local clients.

Call 707-928-0400 for a consultation or fill out the form and we’ll contact you!

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SEO with Photo File Names, Really?


Strategy before SEO

After you have devised your internet marketing strategy to capture and convert leads into sales, customers or clients you need to make sure your website ranks #1 locally. That means ranking locally for your keywords, which should directly correlate to your biggest profit centers. Using Santa Rosa, California as an example, if you’re an electrical contractor you want to rank #1 for the search, “Santa Rosa electrical contractor”. We know this is a common search when we start to type it in the search bar because Google finishes typing it before we do in the drop down menu.

SEO for The Searchers

In this search example of “Santa Rosa electrical contractor” we must consider who is entering this search. It could be a consumer, who has a good size project, such as a remodel. Otherwise a consumer searching for an electrician to perform service would most likely search for “Santa Rosa electrician”. You also want to rank #1 for this search if you’re looking to increase work for your service department. But, in the search for “Santa Rosa electrical contractor” most of the searches will probably be from general contractors, architects, engineers, municipal entities or other larger project concerns.

Photo File Names for SEO

So, let’s stick to the ‘Santa Rosa electrical contractor” example here and look at some of the finer details that will help you reach the #1 ranking locally. One of the finer points in SEO for internet marketing is the use of photos to attract attention and response on the internet. What makes that point even finer is the naming of the file attached to the photo. Yes, everything counts, when Google is indexing internet information. Using photos with file names that include keywords gives you another edge in SEO in the local search game. Photos with keywords in the file name that match the content they share on a web page or blog post can boost your SEO score.

To find out more about local internet marketing call Dommer Internet Marketing at 707-928-0400 or click on Local Internet Leads Machine,

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

YouTube videos for FAQs & SAQs

YouTube, YouTube videos, YouTube marketing, seo, online lead generation, internet lead generation

YouTube Marketing

YouTube is a great marketing tool for your business.  You can use it in a variety of ways.  Here’s one of the best strategies.  We use this in our Local Internet Leads Machine.

Your company has a list of FAQs (Frequently Asked Question) that customers ask over and over.  You can make a list of 5 or even 10 of the most frequently asked questions and make short (1 to 3 minute) YouTube videos that ask and answer these questions.

All of your FAQ videos should originate from your YouTube page.  That is where you upload them first when you’re finished making the videos.  When you post them anywhere on the internet they are YouTube videos.

You can post these FAQ videos on your website with a few on the home page and titled links to more of your FAQs posted on a video page on your website.  You can also make social site posts with your YouTube videos on Facebook, Twitter, Google+, LinkedIn and other social sites you may have in your network.

YouTube Videos

Your YouTube videos give you good SEO (search engine optimization) and SEM (search engine marketing) because Google measures the number of views and time spent watching to determine viewer value and relevance.  Since Google owns YouTube this makes your videos very powerful in ranking your website for organic local search.

Your YouTube videos build familiarity and credibility with your customers.  Which brings us to SAQs (Should Ask Questions).  These are the questions your customers should ask, but don’t ask.  SAQs are based on your knowledge base and expertise in your business services and products.  5 or 10 SAQs should be made to go along with your FAQs.  Make them two separate categories or playlists for the full effect.

SAQs establish you as the expert in your field.  SAQs and the answers you give provide your customer with the extra mile of customer service and guidance to get the most out their purchase of your services and products.  You become the “go to’ person in your industry.  Your expertise factor is valued most by your best customers.  These are the customers that stay with you and spend more over a longer period of time.

Call us at 707-928-0400 or go here to learn more and how you can get a 500% ROI with your own Local Internet Lead Machine.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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Santa Rosa Internet Leads Machine

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 Google Search Domination

The very best way to get new local customers on the internet in Santa Rosa or any other city is from organic search.  Why do you think there are so many SEO companies?  It’s why we use our Google Search Domination search to position our clients #1 on page one of Google.  It’s part of our Santa Rosa Internet Leads Machine.

Not Just SEO

We’re not just an SEO company that promises “on page one” results.  We could do that in our sleep, but it’s not worth that much.  It’s like a horse race – winner take all.  The business that is #1 on page one of Google gets 35-40% of the click throughs to their website.  Plus they get non-click leads where ready-to-buy customers just call their phone number from their Google listing.


To build a super Santa Rosa internet leads machine for our clients we also add PowerListings to the mix.  Once again, we use Santa Rosa as our example, but we have done this and will continue to do it in other cities as well.

PowerListings gives your business a detailed listing on over 50 business listing sites including CityMaps, Citysearch, MerchantCircle and White & Yellow Pages.   Search engines Bing and Yahoo are also part of PowerListings.  Facebook and Yelp, the biggest review site on the web, are included in PowerListings.  These local internet business listings are all part of your Santa Rosa Internet Leads Machine for your business.

Social Media Network

We also use video marketing on your YouTube Channel, which is part of the social media network we set up for your business.  It also includes Twitter, Facebook, LinkedIn, Google+ and Yelp.  We use the videos as lead magnets and post the videos on the mentioned social sites for exposure.  The source of additional content comes from the blog we set up or continue with if you have one.

Santa Rosa Internet Leads Machine

Call us at 707-928-0400 to find out more about our Google Search Domination and your Santa Rosa Internet Leads Machine that produces a 500% ROI. Go here to scan your business and see how it looks across the internet for your service area.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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Check Your Internet Presence Here!

local internet leads machine. local internet leads, google search domination, seo, santa rosa, ca, online lead generation, Santa Rosa internet leads machine
Internet Presence

Your internet presence is the visibility and accessibility of your business website, your social media network, videos and any other points of influence your business has on the internet.

For a local business with the goal of internet lead generation the most coveted internet presence is #1 on page one of Google for the search for “your city, your industry .”  As an example, that would be “santa rosa chiropractor” or “chiropractor santa rosa” or any other industry and city depending on your exact location.

Google search

Business owners will occasionally do a Google search for “their city, their industry” to see how they rank.  The problem with this is that the active browser they are using saves cache and cookies from websites they frequent occasionally.  What does this mean?  It means if you’ve visited your website for any reason previously it will probably come up as #1 on this Google search.

The business owner thinks his business is #1 on page one of Google, but this isn’t true.  Google has simply helped you find your website easily by placing your website at the top of page one!  Underneath your website listing you’ll see a note from Google that says, “you’ve visited this website (on the date) or the number of times you’ve visited it, “you’ve visited this website 4 times”.  You see this under the first listing for our website directly below here.

internet presence, seo, santa rosa, sonoma county, petaluma, napa


The best way to check your true internet presence or in this case your local ranking is to use Google’s Chrome browser and incognito window – this link takes you to a page that will help you do a simple install.  If you’re serious about getting new customers from local internet searches this is important!  It could also be discouraging when you find out that your website is on page 5 for a search for “your city,your industry.”

Call us at (707) 928-0400 to find out more about our Google Search Domination that has yielded a 500% ROI for our clients in local internet ready-to-buy customers!

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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SEO, SMO, SEM & SERP – Crash Course

internet marketing, seo, sem, smo, serp, lead generation

Crash Course

This quick SEO, SMO, SEM & SERP Crash Course is intended to give you a simple understanding of internet marketing and lead generation.  The goal is to explain where the money is for your local business online.


Where’s the money?  The simple answer is local organic search.  Why?  Because that’s where most people search for local businesses with products and services.  The SERP is the “search engine result page.”  The goal is to be #1 on page one of the Google SERP.  That’s the big money spot, period.

Organic search is the most used channel on the internet.  People searching for a business service or products are ready-to- buy.  That makes organic search the most desirable lead generation source for local businesses.

Up to 35-40% of users click through to the website of the #1 business on a local search for any industry in your city. it drops to 15-20% for #2 and the #3 spot gets 8-10% on page one.  From #4 down to #10 it falls to 5% down to 1%.


The old school SEO strategy was to optimize your website with your businesses keywords.  Backlinks from influential websites to your website was, and still is, a another basic SEO strategy.  SEO is still necessary, but content, images, videos and the syndication of these elements across the social media landscape have expanded the SEO strategies in today’s internet marketplace.

It’s time to move past the time honored, over used and misunderstood internet term SEO.  It’s the most used and probably the only internet term most people know.  This crash course is intended to get you thinking about three “new” terms.  We’ve covered SERP.  The SERP being page one on the local Google search.  Think of the SERP as the money page.  It’s meaningful and easy to remember.


For our purposes SMO (social media optimization) connects your social media network with your website. SMO uses Facebook, Twitter, YouTube, Google+ and other social media to carry your messages, images and videos to more potential customers on the internet.  The initial setup involves SMO, which is similar to SEO for your website.  It’s an ongoing process.


SEM stands for “search engine marketing” and due to the internet’s changes over the last 5 years SEM has become the difference maker.  With the advent and sudden proliferation of social media SEM has become our main focus of internet marketing.  We use mainly video marketing, blogs, images and social posts.  PPC (pay per click) is another form of SEM, but we rarely use this unless we are testing an offer.

Think of it this way.  SEO is your ante to get in the game. SMO is your draw.  SEM is your strategy to win the game.  SERP is the pot.  No bluffing. Winner take all.

To find out more about a 500% ROI with our Google Search Domination strategies call us at 707-928-0400 or fill out the form below.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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We Don’t Like SEO Companies, either…

SEO Companies?

Are you as tired as we are from hearing the term, SEO?  How about SEO Companies?  And SEO Companies that promise that they can get you on page one of Google?

The term SEO has been around for about 10 years.  It stands for “search engine optimization”.  It was the first internet marketing term that was spread around into the business community.  It defines the process of optimizing your website so people can find you on the internet.  The original process included optimizing keywords that described who you were and what your business did.

Basic SEO

The basics of SEO also include the basic info of your business.  Displaying your business name, address and phone number in the footer of each page of your website was essential.  Another big play for SEO companies was, and still is for many, creating backlinks.

Backlinks are links from influential websites in, or related to, your company and/or your industry.  The theory here is that if big time websites with name recognition and a lot of traffic link to your website it would act as a recommendation or validation of your website and your business.

Then Google will reward your website with a higher ranking if you have enough of these backlinks.  The truth is Google cares way more about your YouTube video marketing and posts on Google+.  Why?  First of all, Google owns these two social media websites.  Second, YouTube and Google+ have reviews, sharing and a shelf life that you can control.  Backlinks are somewhat outdated and certainly weaker than Google properties for these obvious reasons.

The Hollow Promise of SEO Companies

The promise of SEO companies that they will get you on page one of Google using mainly these tactics is what we don’t like.  It’s outdated and unless you are #1 on page one of Google you won’t get what you paid for even if it’s a low ball price.  We consistently clobber all of the SEO companies we go up against.

Dommer internet Marketing

These basics website optimizations are still valid, but SEO is about 10% of what we do.  We are an internet marketing company.  Our internet marketing includes effective website content, a social media network for your company, video marketing, email marketing and crafted digital messages scheduled and launched to interact with prospects and customers.

Our bottom line of internet marketing is aligned with your bottom line for your business.  We have provided the very best lead generation for our business clients that has resulted in 500% ROI for them.

Our Google Search Domination strategy positions our clients in the #1 spot on Google searches for their city, their industry and their products and services.  It also positions our clients #1 on Google Maps in their city.  We only work with one client per city, per industry.  Could that be you?  If so, call us at 707-928-0400 or fill out the contact form below and let’s talk!

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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Myths of “Page one on Google”

local internet leads machine. local internet leads, google search domination, seo, santa rosa, ca, online lead generation, Santa Rosa internet leads machine
Page One on Google

Tons of SEO companies claim they can get local businesses on “page one on Google” for local organic searches.  That sounds great!  But, ask a business owner what that will do for his company and it gets a little dicey.  Being on “page one on Google” for local searches will give you better exposure and visibility than being on page two.  But, hardly anyone goes to page two in a local search.  That’s just a fact.  Less than 10% on website click-throughs come from page two on Google.

So, what is so special about “page one on Google?”  Rankings spot #1 is extremely special.  Approximately 35% of visitors to a SERP (search engine results page) click on the #1 ranked business in a local business niche search.  The #2 spot gets about 15% of the website click-throughs.  Spot #3 gets about 10%.  Spot #4 gets around 8%.  Spot #5 get about 5%.  The #6 through #10 spots get less than 3-4% each.  Just being on “page one on Google” is a myth of success unless you’re #1.

Google Maps

You can see that the true value of “page one on Google” is being #1 on “page one of Google.”  The other important ranking that most SEO companies rarely mention is Google Maps.  For every competitive local search Google shows a Google Map with anywhere from two to seven business listings.  This critical because people like to see locations of businesses in reference to where they may reside.  This tells a search visitor what company is close to home or how far they may have to travel to get to the business they choose.

Google Search Domination

Dommer Internet Marketing specializes in Google Search Domination.  We have been able to achieve #1 rankings for our local business clients in the organic search rankings and Google Maps.  This can yield over 60% of the leads from a local search for a main keyword in your business niche.  This has lead to ROIs of 500% or more for our clients.

Call us at 707-928-0400 or us the contact form below to find out how your business can dominate the local organic Google search results with over 60% of the leads from those searches.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.



Your PowerListings = SEO & SEM

Santa Rosa SEO, Santa Rosa social media, SEO & SEM, PowerListings, local internet business listings

SEO, SEO, SEO! We hear it, you hear it, everybody hears about it. SEO stand for search engine optimization. SEO refers to your website. SEO involves all the things necessary to make your website easier for the search engines to find. SEO includes keywords, content, photos, videos, your address and phone number plus other ingredients your website must have to be found.

SEO is an over used buzzword that is misunderstood because it’s usually as far as most business owners want to go regarding web lingo. After all, if you are serious about internet marketing and lead generation you are probably going to consider hearing someone to do this for you. So, many businesses look for an SEO company.

Most SEO companies tell you they can get you on the first page of Google for local search in your area of service and business. This isn’t going to help much unless you are #1 on page one of Google. Dommer Internet Marketing has always made it’s clients #1 on page one of Google for local search in their city. We’ve also achieved #1 ranking on Google Maps for our clients.


Dommer Internet Marketing starts with SEO for your website, but then we add SEM (Search Engine Marketing). SEO is about 20% of our effort for you and SEM is about 80%. SEO & SEM together form a totally superior internet lead generation experience for you. Why? Because just using SEO is from the old days before social media and review sites.  SEO & SEM is far greater than their sum, because of the total reach now available to local businesses online.

When you work with Dommer Internet Marketing we immediately apply PowerListings to your internet marketing. What does this mean? PowerListings is a network of over 50 search engines, social sites, review sites, maps and apps where users might be searching for your business. It’s the first step we take for you, which combines SEO & SEM for your business online.

Here is a primer on PowerListings for your business online:


Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

PowerListings Create Santa Rosa SEO

Santa Rosa SEO, Santa Rosa social media, SEO & SEM, PowerListings, local internet business listings

PowerListings Create Santa Rosa SEO

One of the first things Dommer Internet Marketing does for it’s new clients is to establish them across the internet with PowerListings.  SEO has changed.  That means Santa Rosa SEO has changed, too.  Local Santa Rosa businesses need to be visible across the internet.  PowerListings create Santa Rosa SEO by promoting local businesses within the community they serve.

PowerListings create Santa Rosa SEO with a strong local identity for local Santa Rosa businesses.  We achieve this by publishing an identical profile of your business for each of the 50 plus social and review sites included in PowerListings. 

It is a fact that PowerListings create Santa Rosa SEO for your business website.  Each PowerListings site contains a link to your Santa Rosa business website.  Google loves this because when they search the web your business website is well established with over 50 social review sites pointing at your website.

The new SEO includes social reviews about your business.  Good reviews help to give you good rankings.  Good reviews also help you get new customers.  PowerListings gives customers over 50 sites to review your business on.  Yelp is one of the review sites in the PowerListings network.  Yelp is also the biggest business review site.

Dommer Internet Marketing helps it’s clients manage their online reputation.  We get alerts when there is a new Yelp review.  If the Yelp review needs to be responded to you able to do this in a timely matter to resolve or explain an unfavorable review.

Every business gets an favorable Yelp review from time to time.  If your respond quickly and thoughtfully your customers will understand your concern for doing the right thing.  So, not only does PowerListings create Santa Rosa SEO, it gives your business the power to control your online reputation.

If you’d like to know more about how PowerListings create Santa Rosa SEO or how to get PowerListings for your business call us at 707-928-0400 or use the form below.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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