SEO with Photo File Names, Really?

SEO
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Strategy before SEO

After you have devised your internet marketing strategy to capture and convert leads into sales, customers or clients you need to make sure your website ranks #1 locally. That means ranking locally for your keywords, which should directly correlate to your biggest profit centers. Using Santa Rosa, California as an example, if you’re an electrical contractor you want to rank #1 for the search, “Santa Rosa electrical contractor”. We know this is a common search when we start to type it in the search bar because Google finishes typing it before we do in the drop down menu.

SEO for The Searchers

In this search example of “Santa Rosa electrical contractor” we must consider who is entering this search. It could be a consumer, who has a good size project, such as a remodel. Otherwise a consumer searching for an electrician to perform service would most likely search for “Santa Rosa electrician”. You also want to rank #1 for this search if you’re looking to increase work for your service department. But, in the search for “Santa Rosa electrical contractor” most of the searches will probably be from general contractors, architects, engineers, municipal entities or other larger project concerns.

Photo File Names for SEO

So, let’s stick to the ‘Santa Rosa electrical contractor” example here and look at some of the finer details that will help you reach the #1 ranking locally. One of the finer points in SEO for internet marketing is the use of photos to attract attention and response on the internet. What makes that point even finer is the naming of the file attached to the photo. Yes, everything counts, when Google is indexing internet information. Using photos with file names that include keywords gives you another edge in SEO in the local search game. Photos with keywords in the file name that match the content they share on a web page or blog post can boost your SEO score.

To find out more about local internet marketing call Dommer Internet Marketing at 707-928-0400 or click on Local Internet Leads Machine,

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

Pleasing Google Helps Your Google Search Ranking

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What Google Search Wants

I’m not terribly religious, but when it comes to getting a website ranked #1 globally or locally you must “worship” or at least please the Google Search Gods. In other words when you write content on your website pages or blog posts write for your readers and write for Google search. Knowing that Google search wants informative, relevant and helpful information should inspire you to write that way.

The very essence and strength of Google search is to inform their users with the best information possible. When you do a Google search aren’t you expecting, or at least hoping for, the very best result to your search? Well, so is Google! Why? Because it gives them credibility, reputation and loyal users or fans that rely on Google search to answer any question they may have on any subject.

Content Matters

The same guidelines translate to your business website. When somebody types in your keywords in the search box they are likely looking for information that you or somebody similar to you offer. The information they find may or may not lead to a sale for the business website they have chosen; usually it’s the #1 business on page one of their Google search that gets the first shot or opportunity. So, you must strive to have the most informative and useful information in your website and blog content if you want to get and keep the #1 spot on page one of Google searches.

YouTube and Google+

A couple of other things to remember about pleasing Google to reach the top of the Google rankings are YouTube and Google+. We know that Google owns YouTube and Google+, don’t we?  So, that automatically tells us that it’s important to include YouTube videos and Google+ content if we want to please Google search with more informative content, doesn’t it?  Posting and sharing YouTube videos on your social media network, which should include Twitter and Facebook, can really make Google search happy, especially if your YouTube videos are as informative and helpful as your written content.

Dommer Internet Marketing

If you’d like to know more about how to strategize your internet marketing to get to the top of page one of Google searches for your business niche in your city – call us now at 707-928-0400 or use the content form below.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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Santa Rosa Internet Leads Machine

santa rosa internet marketing, santa rosa Google rankings, santa rosa local keywords, santa rosa seo, santa rosa google search, santa rosa social media, santa rosa online lead generation, santa rosa blogging, Santa Rosa internet leads machine
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 Google Search Domination

The very best way to get new local customers on the internet in Santa Rosa or any other city is from organic search.  Why do you think there are so many SEO companies?  It’s why we use our Google Search Domination search to position our clients #1 on page one of Google.  It’s part of our Santa Rosa Internet Leads Machine.

Not Just SEO

We’re not just an SEO company that promises “on page one” results.  We could do that in our sleep, but it’s not worth that much.  It’s like a horse race – winner take all.  The business that is #1 on page one of Google gets 35-40% of the click throughs to their website.  Plus they get non-click leads where ready-to-buy customers just call their phone number from their Google listing.

PowerListings

To build a super Santa Rosa internet leads machine for our clients we also add PowerListings to the mix.  Once again, we use Santa Rosa as our example, but we have done this and will continue to do it in other cities as well.

PowerListings gives your business a detailed listing on over 50 business listing sites including CityMaps, Citysearch, MerchantCircle and White & Yellow Pages.   Search engines Bing and Yahoo are also part of PowerListings.  Facebook and Yelp, the biggest review site on the web, are included in PowerListings.  These local internet business listings are all part of your Santa Rosa Internet Leads Machine for your business.

Social Media Network

We also use video marketing on your YouTube Channel, which is part of the social media network we set up for your business.  It also includes Twitter, Facebook, LinkedIn, Google+ and Yelp.  We use the videos as lead magnets and post the videos on the mentioned social sites for exposure.  The source of additional content comes from the blog we set up or continue with if you have one.

Santa Rosa Internet Leads Machine

Call us at 707-928-0400 to find out more about our Google Search Domination and your Santa Rosa Internet Leads Machine that produces a 500% ROI. Go here to scan your business and see how it looks across the internet for your service area.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

Related articles

Local Internet Business Listings

Santa Rosa SEO, Santa Rosa social media, SEO & SEM, PowerListings, local internet business listings
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If you’re a local business trying to get leads, sales and customers on the internet you have to have visibility.  Ready-to-buy customers are looking for a company in your industry every day. If they don’t see you there’s no chance for the sale.  You need to be in your local internet business listings.

Here’s a quick way to see how your business looks on local internet business listings.  Your information will not be saved or shared.

Scan Your Business

PowerListings

In today’s competitive marketplace, when it comes to information, people expect nothing less than precision. When it derails a night out or delays an important purchase, misinformation can turn a loyal customer into a hater 4 life. But precision can be elusive when information about your brand appears in so many discrete destinations.

What if you could not only ensure that info is consistent and up-to-date, but also utilize every place your brand appears online — even places you don’t own — to create new opportunities for marketing and customer engagement?
Analyze, identify, and control existing listings of your locations through our unique publisher network, so all of your content is locked, synced, and updated across every digital channel.

PowerListings Network

Just what it says: A network of powerful listings. Over 60 leading publishers, integrated with the most established search engines, local service sites, and mapping apps. Experience the advantage of tapping into our powerful network of publisher-level connections, 220 million users, 60+ leading publishers, 1 place.

Local Internet Business Listings

Local internet business listings like CityMaps, Citysearch, MerchantCircle and White & Yellow Pages are just a few of the PowerListing sites.  Search engines Bing and Yahoo are also part of PowerListings.  Facebook and Yelp, the biggest review site on the web, are included in PowerListings.  These local internet business listings are all lead generating sites for your business.

Google Search Domination

Dommer Internet Marketing combines PowerListings with Google Search Domination to deliver a 500% ROI to our local business clients.  We only work with one business in each industry in each city.  We position your business in the #1 spot on page one of Google and #1 on Google Maps to capture over 60% of the leads for local searches for your industry in your city.

Call 707-928-0400 now or click here to find out more about PowerListings and Google Search Domination.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

 

Check Your Internet Presence Here!

local internet leads machine. local internet leads, google search domination, seo, santa rosa, ca, online lead generation, Santa Rosa internet leads machine
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Internet Presence

Your internet presence is the visibility and accessibility of your business website, your social media network, videos and any other points of influence your business has on the internet.

For a local business with the goal of internet lead generation the most coveted internet presence is #1 on page one of Google for the search for “your city, your industry .”  As an example, that would be “santa rosa chiropractor” or “chiropractor santa rosa” or any other industry and city depending on your exact location.

Google search

Business owners will occasionally do a Google search for “their city, their industry” to see how they rank.  The problem with this is that the active browser they are using saves cache and cookies from websites they frequent occasionally.  What does this mean?  It means if you’ve visited your website for any reason previously it will probably come up as #1 on this Google search.

The business owner thinks his business is #1 on page one of Google, but this isn’t true.  Google has simply helped you find your website easily by placing your website at the top of page one!  Underneath your website listing you’ll see a note from Google that says, “you’ve visited this website (on the date) or the number of times you’ve visited it, “you’ve visited this website 4 times”.  You see this under the first listing for our website directly below here.

internet presence, seo, santa rosa, sonoma county, petaluma, napa

Chrome

The best way to check your true internet presence or in this case your local ranking is to use Google’s Chrome browser and incognito window – this link takes you to a page that will help you do a simple install.  If you’re serious about getting new customers from local internet searches this is important!  It could also be discouraging when you find out that your website is on page 5 for a search for “your city,your industry.”

Call us at (707) 928-0400 to find out more about our Google Search Domination that has yielded a 500% ROI for our clients in local internet ready-to-buy customers!

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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SEO, SMO, SEM & SERP – Crash Course

internet marketing, seo, sem, smo, serp, lead generation
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Crash Course

This quick SEO, SMO, SEM & SERP Crash Course is intended to give you a simple understanding of internet marketing and lead generation.  The goal is to explain where the money is for your local business online.

SERP

Where’s the money?  The simple answer is local organic search.  Why?  Because that’s where most people search for local businesses with products and services.  The SERP is the “search engine result page.”  The goal is to be #1 on page one of the Google SERP.  That’s the big money spot, period.

Organic search is the most used channel on the internet.  People searching for a business service or products are ready-to- buy.  That makes organic search the most desirable lead generation source for local businesses.

Up to 35-40% of users click through to the website of the #1 business on a local search for any industry in your city. it drops to 15-20% for #2 and the #3 spot gets 8-10% on page one.  From #4 down to #10 it falls to 5% down to 1%.

SEO

The old school SEO strategy was to optimize your website with your businesses keywords.  Backlinks from influential websites to your website was, and still is, a another basic SEO strategy.  SEO is still necessary, but content, images, videos and the syndication of these elements across the social media landscape have expanded the SEO strategies in today’s internet marketplace.

It’s time to move past the time honored, over used and misunderstood internet term SEO.  It’s the most used and probably the only internet term most people know.  This crash course is intended to get you thinking about three “new” terms.  We’ve covered SERP.  The SERP being page one on the local Google search.  Think of the SERP as the money page.  It’s meaningful and easy to remember.

SMO

For our purposes SMO (social media optimization) connects your social media network with your website. SMO uses Facebook, Twitter, YouTube, Google+ and other social media to carry your messages, images and videos to more potential customers on the internet.  The initial setup involves SMO, which is similar to SEO for your website.  It’s an ongoing process.

SEM

SEM stands for “search engine marketing” and due to the internet’s changes over the last 5 years SEM has become the difference maker.  With the advent and sudden proliferation of social media SEM has become our main focus of internet marketing.  We use mainly video marketing, blogs, images and social posts.  PPC (pay per click) is another form of SEM, but we rarely use this unless we are testing an offer.

Think of it this way.  SEO is your ante to get in the game. SMO is your draw.  SEM is your strategy to win the game.  SERP is the pot.  No bluffing. Winner take all.

To find out more about a 500% ROI with our Google Search Domination strategies call us at 707-928-0400 or fill out the form below.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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Myths of “Page one on Google”

local internet leads machine. local internet leads, google search domination, seo, santa rosa, ca, online lead generation, Santa Rosa internet leads machine
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Page One on Google

Tons of SEO companies claim they can get local businesses on “page one on Google” for local organic searches.  That sounds great!  But, ask a business owner what that will do for his company and it gets a little dicey.  Being on “page one on Google” for local searches will give you better exposure and visibility than being on page two.  But, hardly anyone goes to page two in a local search.  That’s just a fact.  Less than 10% on website click-throughs come from page two on Google.

So, what is so special about “page one on Google?”  Rankings spot #1 is extremely special.  Approximately 35% of visitors to a SERP (search engine results page) click on the #1 ranked business in a local business niche search.  The #2 spot gets about 15% of the website click-throughs.  Spot #3 gets about 10%.  Spot #4 gets around 8%.  Spot #5 get about 5%.  The #6 through #10 spots get less than 3-4% each.  Just being on “page one on Google” is a myth of success unless you’re #1.

Google Maps

You can see that the true value of “page one on Google” is being #1 on “page one of Google.”  The other important ranking that most SEO companies rarely mention is Google Maps.  For every competitive local search Google shows a Google Map with anywhere from two to seven business listings.  This critical because people like to see locations of businesses in reference to where they may reside.  This tells a search visitor what company is close to home or how far they may have to travel to get to the business they choose.

Google Search Domination

Dommer Internet Marketing specializes in Google Search Domination.  We have been able to achieve #1 rankings for our local business clients in the organic search rankings and Google Maps.  This can yield over 60% of the leads from a local search for a main keyword in your business niche.  This has lead to ROIs of 500% or more for our clients.

Call us at 707-928-0400 or us the contact form below to find out how your business can dominate the local organic Google search results with over 60% of the leads from those searches.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

 

 

Your PowerListings = SEO & SEM

Santa Rosa SEO, Santa Rosa social media, SEO & SEM, PowerListings, local internet business listings
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SEO, SEO, SEO! We hear it, you hear it, everybody hears about it. SEO stand for search engine optimization. SEO refers to your website. SEO involves all the things necessary to make your website easier for the search engines to find. SEO includes keywords, content, photos, videos, your address and phone number plus other ingredients your website must have to be found.

SEO is an over used buzzword that is misunderstood because it’s usually as far as most business owners want to go regarding web lingo. After all, if you are serious about internet marketing and lead generation you are probably going to consider hearing someone to do this for you. So, many businesses look for an SEO company.

Most SEO companies tell you they can get you on the first page of Google for local search in your area of service and business. This isn’t going to help much unless you are #1 on page one of Google. Dommer Internet Marketing has always made it’s clients #1 on page one of Google for local search in their city. We’ve also achieved #1 ranking on Google Maps for our clients.

SEO & SEM

Dommer Internet Marketing starts with SEO for your website, but then we add SEM (Search Engine Marketing). SEO is about 20% of our effort for you and SEM is about 80%. SEO & SEM together form a totally superior internet lead generation experience for you. Why? Because just using SEO is from the old days before social media and review sites.  SEO & SEM is far greater than their sum, because of the total reach now available to local businesses online.

When you work with Dommer Internet Marketing we immediately apply PowerListings to your internet marketing. What does this mean? PowerListings is a network of over 50 search engines, social sites, review sites, maps and apps where users might be searching for your business. It’s the first step we take for you, which combines SEO & SEM for your business online.

Here is a primer on PowerListings for your business online:

 

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

PowerListings Create Santa Rosa SEO

Santa Rosa SEO, Santa Rosa social media, SEO & SEM, PowerListings, local internet business listings
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PowerListings Create Santa Rosa SEO

One of the first things Dommer Internet Marketing does for it’s new clients is to establish them across the internet with PowerListings.  SEO has changed.  That means Santa Rosa SEO has changed, too.  Local Santa Rosa businesses need to be visible across the internet.  PowerListings create Santa Rosa SEO by promoting local businesses within the community they serve.

PowerListings create Santa Rosa SEO with a strong local identity for local Santa Rosa businesses.  We achieve this by publishing an identical profile of your business for each of the 50 plus social and review sites included in PowerListings. 

It is a fact that PowerListings create Santa Rosa SEO for your business website.  Each PowerListings site contains a link to your Santa Rosa business website.  Google loves this because when they search the web your business website is well established with over 50 social review sites pointing at your website.

The new SEO includes social reviews about your business.  Good reviews help to give you good rankings.  Good reviews also help you get new customers.  PowerListings gives customers over 50 sites to review your business on.  Yelp is one of the review sites in the PowerListings network.  Yelp is also the biggest business review site.

Dommer Internet Marketing helps it’s clients manage their online reputation.  We get alerts when there is a new Yelp review.  If the Yelp review needs to be responded to you able to do this in a timely matter to resolve or explain an unfavorable review.

Every business gets an favorable Yelp review from time to time.  If your respond quickly and thoughtfully your customers will understand your concern for doing the right thing.  So, not only does PowerListings create Santa Rosa SEO, it gives your business the power to control your online reputation.

If you’d like to know more about how PowerListings create Santa Rosa SEO or how to get PowerListings for your business call us at 707-928-0400 or use the form below.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.

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Santa Rosa Social Review Site

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A Santa Rosa social review site could be any social review site that is used to search for Santa Rosa business services or products.  There are many social review sites on the internet, but for this article we will concentrate of the biggest and most powerful lead generation social review site – Yelp.

Yelp and other social review sites all become a Santa Rosa social review site for businesses located in Santa Rosa.  We could also call this “Santa Rosa social media.”  Yelp ranks businesses by type or niche in each city they are located in.  In other words when you need a plumber in Santa Rosa and you want a good one you might use Yelp to do your online search.  When you search Santa Rosa for any business, product or service Yelp becomes a Santa Rosa social review site.

When your Yelp SERP (search engine results page) appears with Santa Rosa plumbers they are ranked from 1-10 on page one.  This is similar to Google SERPs where businesses are also ranked 1-10 on page one.  The difference is Yelp uses reviews as a big part of their formula or algorithm to rank Santa Rosa plumbers.  The #1 top ranked Santa Rosa plumber most likely will have the best reviews.

Yelp is a great source of lead generation for companies that optimize their Yelp business sites properly and, of course, get good reviews.  Another benefit of setting up an optimized your Yelp business page is that it helps in your overall search ranking for the big search engine, Google.  Yes, Google takes into account all of your business’ online presence and activity including review sites like Yelp.

Yelp is the most powerful and useful Santa Rosa social review site for businesses located in Santa Rosa.  On the Google SERP Yelp usually has a very high listing on page one that reveals all the plumbers, or chiropractors or dentists when that search is completed.  The Yelp listing reads “plumbers in Santa Rosa” or “chiropractors in Santa Rosa” or whatever industry is searched.

When a user clicks on this Yelp link it takes them to the top 10 ranking on page one of the Yelp SERP (search engine results page).  Yelp is a search engine, so to speak, with business reviews as it’s niche.  Yelp is a great lead generation site.  Which makes it important to properly optimize your Yelp business site – and get good reviews.

If you would like to know more about Santa Rosa social review sites and how to optimize your Yelp business page contact us using the form below or call us at 707-928-0400.  You could get a 500% ROI with over 60-70% of the leads for online searches for your industry, services and products working with us.  Dommer Internet Marketing has developed the Santa Rosa Internet Leads Machine for you and your Santa Rosa business.

Serving Santa Rosa, Petaluma, Sonoma County, Napa Valley, San Francisco Bay Area, California and the U.S.